Nice piece, it's amazing the way good product marketing effects our perception.
And of course, as consumers a new colour gives us the opportunity to supplement our latest cycling purchases with other smaller colour co-ordinated matching accessories. A pair of new white Avid Ultimate brakes or white 1750 DT rims, a new colour a new marketing opportunity. White is the New neon!
Maybe I'm just being cynical or maybe I just need some new carbon fibre gadgets for my bike.