perception asr-slc

[marcus]

www.bikeradar.com/blogs/article/perception-14739

comments dropped on to the blog always appreciated.

ta, Marcus

[jaccuse]

Nice piece, it's amazing the way good product marketing effects our perception.

And of course, as consumers a new colour gives us the opportunity to supplement our latest cycling purchases with other smaller colour co-ordinated matching accessories. A pair of new white Avid Ultimate brakes or white 1750 DT rims, a new colour a new marketing opportunity. White is the New neon!

Maybe I'm just being cynical or maybe I just need some new carbon fibre gadgets for my bike.